Genetic power plays aside, there’s another massive reason that Jurassic World: Dominion’s poster makes me exceedingly happy it exists. One of the greatest lessons in movie marketing is that the teaser, both in terms of a poster or a trailer, counts for everything. Many iconic images have lured audiences into theaters with a simple, yet strong premise. Director Colin Trevorrow’s return to the Jurassic World franchise understands this lesson, and it has no excuse not to, as it’s following in the footsteps of its predecessors.

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